Magnum Mania!

What is the beer with the gold label that Magnum and his buddies are always drinking?
I seem to be able to make out Coo- but can't read the rest. In Australia, we have Cooper's Beer... but I would think it is highly unlikely he'd be drinking this...
Anyone know?

It's close to Cooper's Beer .... It's Coop's Beer!



The name and label are very similiar to Coors. The guys drink Coop's when they are short on cash. Magnum's beer of choice is "Old Dusseldorf", a fictional German beer from Maryland (from his Annapolis days). According to Thomas, it's "very hard to get on the islands", however.

I always wondered if that is actually a Coors label that they 'fixed' up to say Coops? It looks like it to me...

Thanks, James! Coops beer, eh?
Along with Old Dusseldorf, it doesn't seem to exist?

I think you may be onto something with the Coors label, although the Coops label isn't in italics, the bottle shape looks the same. Maybe they had an 80s Coors beer that looked like this.

Here's a bizarre Coors ad from the 80s:

funny how they didnt use a real beer, nowadays anheiser-busch, miller etc would be paying thousands for promotional rights on a top rated show...

James J. Walters wrote:Magnum's beer of choice is "Old Dusseldorf", a fictional German beer from Maryland (from his Annapolis days). According to Thomas, it's "very hard to get on the islands", however.

Yes, but the writers didn't invent that until several seasons into the series.

The "Coops" label looks a lot like the Coors label from the early 80s. It was the ugly gold but was later enhanced. I think the props department just used whatever they could find. You didn't see a great deal of name brands being used on TV back in the 80s. I remember that is was considered a big deal when brands became promoted in TV and Movies. Boy, am I old or what???

I always assumed that it was actually Coors and that the prop dept just changed the 'r' to a 'p' with a sharpie or something. That's how it looks to me anyway. Nowdays it's called Coors Original and still has the gold colored label.

My cheap beer of choice is Coors light and I've gotten in the habit of referring to it as 'Coops'. It's funny when I have company and offer them coops and they're like what ?

W,

I agree. It looks to me that the Coops label is just a Coors label make-over. Isn't if funny how times have changed. Nowadays, companies like Coors would pay big money for their product to be featured on a hit show like MPI. I remember when many other TV shows would show one of their characters drinking beer, they would always use some fictional generic beer. Archie Bunker on "All In The Family" drank a generic looking beer that looked similar to a Budweiser can, but just said "Beer" (I think in one of the early episodes of MPI Magnum had the same generic/fictional brand of beer). I wonder if the laws regulating such things (alcohol and TV) have changed since then?

Like you, I cannot look at a Coors Beer bottle or can and not think of "Coops."

I can't imagine drinking something called Coops. "hey bartender, I'll have a Coops please."

We finally have a "Coors" sighting. Not Coops, but Coors. In "Autumn Warrior", Rick and a few party guests are in the kitchen at Robin's Nest, and Al Clearly, one of the guests, picks up a case of Coors.

Well, after reading and learning this only on today, I'm highly disappointed.
I searched for a long time a way of drinking an "old Dusseldorf" ... and this beer was only a fictional beer ... Oh dear ... I wish I had known it before ...
You can't imagine how many times I went to some bars where there was written "beers of the world" on the windows, especially to know if they had some good "old Dusseldorf", the one of Magnum ...

Therefore, after some investigations on the web, I found that so called "old beers" are specific to Dusseldorf town in Germany.

As mentioned :

Alt Beer
Specific to Dusseldorf. This style is top fermented and cold conditioned. Alt is German for "old",a nd these beers are of a style older than the lager beers. Altbiers are copper-bronze in colour and mostly brewed around Düsseldorf. Altbier is the closest Germany gets to the style of a British bitter . mildly fruity, with a typically dry finish, there is more hop bitterness here than in most German beers.

(...)

Beer Details: SCHLOSSER ALT

The biggest alt bier brewery within Dusseldorf, founded in 1873 and the name derives from the word for Lock. Light in body and taste it becomes nuttier and drier in the finish.

source :
http://www.beersolutions.co.uk/beers/?BeerID=280

Well, as said in this article, the "Schlosser beer" seems to be the main old Dusseldorf beer. This could have been Magnum's beer ! Really !



This could have been an old Gatzweiler beer from Dusseldorf too !

Here's a bit more info on "altbier" from Wikipedia; http://en.wikipedia.org/wiki/Altbier. Just doing a quick search on Google reveals that there are more than a few Alt Beers specifc to the US. Also, there are NUMEROUS Alt Beers than are imported into the US too.

Yeah, I couldn't find anything on "Old Dusseldorf" either when I looked into it a while back. Like "Coops", it's indeed fictional. "Old Dusseldorf" would make for a great "homebrew" name.

Someone needs to make a homebrew and do up some labels. Hell even make some labels for Coops and stick them over some other bottle of beer....well that might be going a bit far